Learn More About the Magic Bag, Manufactured by Masdel

The Original Magic Bag® is the top-selling brand of all-natural hot/cold compresses in Canada, unrivaled in popularity. Renowned for its ability to provide soothing relief from pain and stress, Magic Bag is the trusted companion for families across North America. With a formidable 30-year legacy and recognition as medical devices registered by Health Canada and the FDA, Magic Bag promises targeted relief when you need it the most.

1991

The beginning

Recognizing the limitations of heated blankets and traditional cold therapy methods, three Canadian inventors aimed to create a product for natural, non-invasive pain relief that could be applied directly to the skin, releasing moist heat for deep muscle and tissue penetration.

1992

Brand Registry

The brand name “MAGIC BAG / SAC MAGIQUE” became a registered trademark.

1994

First TV commercial

MAGIC BAG / SAC MAGIQUE aired its first TV commercial.

1996

Patent

The revolutionary product received its 20-year functional patent.

2016

Expansion

Magic Bag expanded its collection to offer specialized products for:

Stress relief, wellness, and relaxation (Spa)
Post-workout recovery (Sport Gel)
Children’s aches and pains (Warmy)
The solution to all gifting needs (Limited & Signature edition)

2019

Parent-Tested, Parent-Approved seal of approval

After unbiased testing in families across the country, the PTPA community voted that the brand receive this prestigious award.

2023

Made in Québec Certification

Magic Bag proudly became certified with Les Produits du Québec as Made in Québec for our cotton compresses. An important identification mark in-store to ensure consumers can choose to support locally made products. Magic Bag has been locally made in Quebec for over 30 years.

2023/24

Top Product Award

Magic Bag is voted Top Product for the last two consecutive years by the PTPA Community of families across North America.

2024

Magic Bag makes it debut in the U.S.A.

Magic Bag exhibits at the NCPA (The National Community Pharmacists Association) in February and NACDS (National Association of Chain Drug Stores) in August. New relationships are forged and exciting next steps are to follow.