4IQ ACQUIRES THE BRANDS
EPILDOU and CHRISTIAN MARTIN
through its subsidiary Masdel Group
Montreal, May 31, 2014 – 4IQ HOLDING announces the acquisition of the depilatory wax brand Epildou and the hair care brand Christian Martin. This transaction will allow the Company to expand the scope of its subsidiary Masdel Group inc. and retain its title as the largest manufacturer; importer, distributor and owner of trademark products in Canada nestled in pharmacies and stores with large surfaces. The amount of the transaction not disclosed.
The addition of the Epildou and Christian Martin brands to its portfolio, among others, Magic Bag, Airmania, Jean Pierre, Anform, Jerome Alexander, Supporo, Air Comfort and TotalCal allows Masdel Group to consolidate its leading position in Quebec and Canada.
Patrick Dussault, President of 4IQ Holding said “The evolution of beauty care at home creates real business opportunities.” Stéphane Huot, President of Masdel Group added “The acquisition of the Epildou and Christian Martin brands adds to the Masdel Group’s expertise to further develop this niche of home care in order to provide more quality products to the population.”
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